Online, Wonderful Halos outsell generic mandarin offerings by double digits, highlighting the importance of having well-known, trusted brands available on grocery pickup and delivery eCommerce sites. With the increasing trend of consumers buying groceries online, the campaign also includes a focus on eCommerce.

“The targeted, multifaceted campaign taps into the notion that Halos mandarins are a healthy, sweet snack both parents and kids love and trust to consistently deliver upon its sweet, seedless, and easy-to-peel brand virtues.” “Ninety percent of consumers say Halos mandarins are high in quality,” said Adam Cooper, vice president, marketing, The Wonderful Company BB #:355607. The brand’s marketing plans include a regionally geo-targeted social media campaign, new point-of-sale (POS) bin bases and a robust PR program.ĭriven by extensive consumer taste research, the new campaign is based on the insight that mandarin buyers value sweetness when consuming the vitamin C-packed fruit.Įach shipment of Wonderful Halos has the perfectly sweet taste consumers know and love, so the tongue-in-cheek social media campaign features cute and cuddly animals that are sweet, but not as sweet as Halos-the world’s sweetest mandarins! New POS bin base displays touting Halos’ sweetness will bring the quality story to life in store. LOS ANGELES – Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’ consistent quality and superior sweet taste.

Halos clementines